The Smurfs

Blue and cute, standing only three apples high, the Smurfs value team spirit, friendship, tolerance, humor, working together and respect for nature. They might be hard to tell apart at first, however, each Smurf has his or her own particularity. They live in a village full of mushroom-shaped houses, hidden in the heart of a magic forest where few people venture to go. Born in a comic book in 1958, Peyo’s little blue characters are spreading happiness and good values to kids and families across the entire world, reaching an incredible 95% of global brand awareness. Since the 80’s, the Smurfs have become an iconic pop-culture phenomenon that appeal to all generations, whether children discovering them for the first time or adults remembering good old memories appealing to their inner childhood nostalgia. The Smurfs animated series (2021) is airing worldwide on Nickelodeon, on local free-to-air channels and is available on Netflix. A new Smurfs movie produced and distributed by Paramount Pictures/Nickelodeon Animation and starring Rihanna as Smurfette was released in July 2025.

LICENSING DISTRIBUTION PRODUCTIONS

CGI

An explosive box of adventures and humor.

The material and art denominated as CGI is referring to the style associated to the CGI TV series, The Smurfs (2021). Using pure Smurf DNA from the comic books, the CGI TV series aimed at girls and boys (4 to 11) is pushing the charm and absurdity of the original to even greater heights, fitting in perfectly with Today's faster-paced times.

On a design point of view, characters and art denominated as CGI Style are referring to all Computer-Generated Images created by Studio Peyo.

Classic

An evergreen classic loved by generations of kids and nostalgic adults.

The material and art denominated as Classic is referring to the worldwide famous look of The Smurfs as designed and drawn by Peyo and other cartoonists from Studio Peyo since 1963 until Today. This design was the inspiration for the globally acclaimed classic animated cartoon (1981-1989) produced by Hanna-Barbera.

On a design point of view, characters and art denominated as Classic Style are referring to the most commonly known look of The Smurfs, excluded from the CGI.

VINTAGE

The charm of Peyo's early work.

The material and art denominated as Vintage is referring to the early Smurf design created by Peyo (from 1958 to early 1960’s), as they were mainly appearing within the Johan & Peewit comic books and The Smurfs mini comic books series (“Les Schtroumpfs - Mini récits”, originally named in French language) as it was first published.

On a design point of view, characters and art referred as Vintage style have a different look and a different palette of colours from the assets referred as Classic.

4 movies

Smurfs (2025) by Paramount Pictures

The production services of Smurfs (2025), directed by Chris Miller and starring Rihanna as Smurfette, were handled at Nickelodeon Animation Studio, with animation production provided by Cinesite. Peyo's drawings inspired many of the creative choices taken with the film's look, including the incorporation of action lines and comic thought bubbles, as well as "a fun and buoyant animation style, with plenty of squash and stretch.

3 Movies with Sony Pictures (2011, 2013, 2017)

The success of our little blue friends exploded onto the big screen in 2011 with the worldwide release of a first live-action/computer-animated movie. The Smurfs, produced by Columbia Pictures and Sony Pictures Animation. A second motion picture entitled The Smurfs 2 was released in 2013. In Spring 2017, our favourite characters spoiled us again with a totally new feature-length animated CGI adventure entitled Smurfs - The Lost Village.