Peyo licensing
Through IMPS srl and Lafig Belgium, the worldwide license holders of Peyo's brands, and with the help of a global network of licensing agents, Peyo Licensing is running the worldwide licensing program of Peyo Company in consumer products, book publishing, and family entertainment & experiences.
You wish to smurf your products or create a smurfy experience? Find your category below, contact us, and join more than 750 active licensees!
SOFTLINES
Fashion
From genuine vintage drawings, and sketches, to classic nostalgic images of iconic characters, and more recently the 3D CGI designs from the animated TV series or the last movie, there's a Smurf Fashion for everyone! And we won't forget of course their iconic blue colour, that has also inspired several collections, brands and retailers! Our beloved little ones are always fashionable and modern, following the latest trends of the fashion world, which are reflected in our Fashion Style Guides.
A lot of fashion designers grew up with the Smurfs and have built a strong and emotional connection with the characters. The huge variety of style guides and graphic assets enable our partners to develop many different types of collections for classic outerwear, nightwear, mini me collections, underwear, streetwear and sportswear, or high-end outfits and much more!
Lifestyle
Let's smurf it like a Smurf!
From home decor to health & beauty, from stationary to accessories, from party goods to sport goods, life is more fun when you add a little touch of blue cuteness.
Hardlines
Over the years, Peyo built an entire fantasy world, filled with blue cuteness, mushroom houses, good universal values, and the unique smurfy language. The mix of nature and magic really brought something new into children's entertainment at the time. The cartoon from 1981 was appealing to both a younger and an older audience happy to discover something different.
The long-lasting comic books and television success turned the Smurfs into a worldwide phenomenon, creating strong links of smurfiness with generations of kids. So many grown-ups around the world can remember with nostalgia the Smurfs figurines and toys they grew up with. Today, both kids and adults can experience and enjoy the Smurfs' magical world through a wide range of smurfy physical and digital items such as toys, board games, collectibles and much more.
Gaming
Since the early 80's, the Smurfs have appeared in a wide range of titles across platforms, consoles, mobile apps or in the metaverse, should it be in platformers, adventure games, village building games, or even racing games!
The iconic Smurfs characters, the vibrant nature decors, their unique humor and Gargamel's magic tricks are offering an infinity of possibilities for gaming development.
FMCG
Chef Smurf’s delicious carrot cakes, blueberries from the Smurf Forest, or a special healthy blue menu, food & drinks are more fun when you smurf it!
From the Smurfs Berry Crunch cereals in the 80s to the iconic Smurfs Haribo sweets, without forgetting some memorable QSR campaigns, there are so many smurfy success stories in the FMCG category.
Contact us and let's start cooking together!
Loyalty programs & promotions
Smurfiness can be brought to a campaign or a promotion even if your products are not smurfed. Contact us to learn all what we can do together for promotions and loyalty programs!
Family entertainment & experiences (LBE)
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Book publishing
The Smurfs and all Peyo's properties were originally born as comic book characters. From the original comics created by Peyo himself to the latest adventures of the Smurfies (The Village behind The Wall), discover more than 500 titles available.
Comic books, art books, graphic novels, picture books, learning and activity books, movie an TV-tie ins, partworks and magazines, or digital and audio books, there is a book for everyone. Contact us now for book publishing opportunities.
