Peyo Company
Peyo Company is the trading name of IMPS srl, Lafig Belgium and Peyo Productions. It was created by Peyo’s daughter, Véronique Culliford, to ensure the perpetuation of Peyo’s work. Peyo Company operates through four units:
Peyo Licensing is the global licensor of Peyo’s brands for Consumer Products, Book Publishing and Location-Based Entertainment.
Peyo Distribution manages the global distribution of the audiovisual content and music catalogues.
Peyo Productions oversees the productions of new audiovisual content.
Peyo Creations is the creative entity making new artworks and comics.
These four units are joining forces under the Peyo Company umbrella to keep Peyo’s legacy alive. Pierre Culliford (aka Peyo) created everlasting worlds, iconic characters, and timeless stories filled with adventure, humor, magic, and good universal values, that have reached the hearts of multiple generations of fans, and achieved glorious international success and recognition.
News
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SEVENTEEN & The Smurfs are teaming up in a new smurfy version of the music video for SEVENTEEN'S global hit song "GOD OF MUSIC"
During Summer 2026, visitors of the British Museum will be invited to join a group of Smurfs accompanied by the guardian cat of the British Museum, Bastet, to learn about ancient civilisations and defeat Gargamel.
Looks like the Smurfs are up to their usual smurfiness! Step into the spirit of open-air adventure with the Smurfs x Happy Socks collection — bold, bright, and full of blue fun.
Discover the golden mini Smurf figurine by Skultuna: The Smurf on the Sled
News
Stay informed on the latest news coming from Smurfs' Village and Peyo Company on LinkedIn and by subscribing to our newsletter!
SEVENTEEN & The Smurfs are teaming up in a new smurfy version of the music video for SEVENTEEN'S global hit song "GOD OF MUSIC"
During Summer 2026, visitors of the British Museum will be invited to join a group of Smurfs accompanied by the guardian cat of the British Museum, Bastet, to learn about ancient civilisations and defeat Gargamel.
Looks like the Smurfs are up to their usual smurfiness! Step into the spirit of open-air adventure with the Smurfs x Happy Socks collection — bold, bright, and full of blue fun.
Discover the golden mini Smurf figurine by Skultuna: The Smurf on the Sled