Peyo Company
Peyo Company is the brand name of IMPS srl, Lafig Belgium and Peyo Productions. It was created by Peyo’s daughter, Véronique Culliford, to ensure the perpetuation of Peyo’s work through four units:
Peyo Licensing is the global licensor of Peyo’s brands for Consumer Products, Book Publishing and Location-Based Entertainment.
Peyo Distribution manages the global distribution of audiovisual content and music catalogues.
Peyo Productions oversees new audiovisual productions.
Peyo Creations is the studio behind the creations of all artworks, stories and comic books.
These four units are joining forces under the Peyo Company umbrella to keep Peyo’s legacy alive. Pierre Culliford (aka Peyo) created everlasting worlds, iconic characters, and timeless stories filled with adventure, humor, magic, and good universal values that have reached the hearts of multiple generations of fans and achieved glorious international success and recognition.
News
Stay informed on the latest news coming from Smurfs' Village and Peyo Company on LinkedIn and by subscribing to our newsletter!
The “SEVENTEEN | The Smurfs” series features four types of breads and desserts, including Milk Bread, Chocolate Tiger Skin Cake, Yonsei University Cheesecake, and Blueberry Chiffon Sandwich Cake. Each product package showcases a different SEVENTEEN TEAM. Not only are the products delicious and adorably packaged, each item includes one random collectible sticker.
During Summer 2026, visitors of the British Museum will be invited to join a group of Smurfs accompanied by the guardian cat of the British Museum, Bastet, to learn about ancient civilisations and defeat Gargamel.
Get ready with RubyRose! Discover the full collection of make up.
The Smurfs join forces with Ukrainian beauty brand Mr.SCRUBBER to launch a smurfy new body and oral care collection in Ukraine. Designed for children and families, the range combines safe, high-quality ingredients with a fun, colorful design inspired by the Smurfs’ world. Available across Ukraine since January 12, 2026.
News
Stay informed on the latest news coming from Smurfs' Village and Peyo Company on LinkedIn and by subscribing to our newsletter!
The “SEVENTEEN | The Smurfs” series features four types of breads and desserts, including Milk Bread, Chocolate Tiger Skin Cake, Yonsei University Cheesecake, and Blueberry Chiffon Sandwich Cake. Each product package showcases a different SEVENTEEN TEAM. Not only are the products delicious and adorably packaged, each item includes one random collectible sticker.
During Summer 2026, visitors of the British Museum will be invited to join a group of Smurfs accompanied by the guardian cat of the British Museum, Bastet, to learn about ancient civilisations and defeat Gargamel.
Get ready with RubyRose! Discover the full collection of make up.
The Smurfs join forces with Ukrainian beauty brand Mr.SCRUBBER to launch a smurfy new body and oral care collection in Ukraine. Designed for children and families, the range combines safe, high-quality ingredients with a fun, colorful design inspired by the Smurfs’ world. Available across Ukraine since January 12, 2026.